The Korean electronics manufacturer Samsung cares seem to awareness and sales of its new tablet Galaxy Tab S and 8.4 S 10.5. Here, Samsung makes the trust that online shoppers the reviews of other buyers pay, advantage. The company invites interested parties to test one of the 390 to 580 euro expensive equipment. The highlight of the action: “The tester allowed to keep you,” it says on the relevant page of advertising.
In the Conditions of Participation, the testers are encouraged to submit at least two product reports and to publish on your own blog or in the review comments of online shops. The supporting documents must be sent to Samsung via e-mail: “If the tester fulfilled the tasks set and the results forwarded properly by e-mail reply to Samsung (…), the tester may retain in his possession with test equipment free of charge. ” How “Heise” reported the action has definitely taken. In the online store Amazon reviews were met by 11 August to 80.
The half tribe of users, which Samsung have left the unit well now. 20 reviewers stated that they have written their review as part of a product test. That their assessments we mostly positive, is hardly surprising. Although Samsung protects and clarifies the conditions of participation:. “On the test result, Samsung has no effect” But
is someone who is passionate about the devices mentioned and she would like to have, probably exert less criticism, as someone who has bought and paid for such a device normally. Whether the testers their Samsung test device actually allowed to keep, they know but only after the release of their assessment.
Such reviews are not prohibited from Amazon
More than 25 reviews are “Customer review from the Amazon Vine – Club product tester program” in. Proven prolific writer be included only “invitation” in this exalted company. In the case of the new Galaxy Tabs, the reader of the reviews will not be informed about “The Vine-help page that the authors are allowed to keep the equipment in general. Explains not the” so “Heisenberg”. Particularly critical reviews should therefore be the exception.
This shows the overall picture: Vine-members would have given the Galaxy Tab S average of 4.4 stars out of five. For authors who had to pay their own device obviously, the value lies against it at 3.5 stars.
This method is favored loud “Heise” not least by Amazon’s lax rules. Although forbid the online department store paid reviews. Free copies besprochener products are likely to accept the other hand, reviewers and the need not specify in their assessment.
Such methods jeopardize the success of the review opportunity by product buyers in the long run. Because when reviews by the manufacturer are either fake texts or the result of a barter, the potential customer can make do the same with reading the leaflets.
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